How to pay YouTubers and TikTokers to review your app, website or game (2026)

1. The short answer

• What to do: write a one-page brief (product, what to show, platform, length, deadline, budget) and put it where creators can apply, or send it to creators you picked yourself
• What it costs: entry prices on UGC marketplaces run from $25 to $99 a video (checked 17 October 2026); there is no single market rate, and audience size, effort and ad-usage rights move the price
• Where to post: Reviewder (5 free job posts in any 24 hours, no commission), a creator marketplace such as Collabstr or JoinBrands, a freelance site such as Fiverr or Upwork, or a game-key platform if you make games and only want to hand out keys
• The rules: the creator really uses your product, says it is paid in the video itself and turns on the platform's paid promotion label; the pay never depends on what they say
• What you can't buy anywhere: App Store, Google Play or Steam ratings and reviews — those are a separate thing, and paying for them breaks the store rules

Reviewder is a job board where developers post paid review gigs for their apps, websites and games, and creators apply with their own price; no commission.

2. Your options compared

Prices below come from each company's own pages, checked 17 October 2026. They change often, so open the source before you budget.

UGC (user-generated content) marketplaces mostly sell clips you run as your own ads. If you want a review that the creator's own followers see, say so in the brief and check the creator will post it on their channel.

3. Which route fits

• Under $100 and you want several opinions: post one brief where many small creators can apply, then pick two or three
• You already know the creators you want: email them directly — it is free, but agree everything in writing
• You need clips to run as paid ads, not reviews on a channel: a UGC marketplace is built for that, and the ad rights are part of the price
• You make a game and want coverage without paying cash: a game-key platform, or keys you send yourself to creators who play games like yours
• You want private feedback, not a public video: that is paid user testing — a different service, and it doesn't need disclosure because nothing is published

4. A brief you can copy

Creators quote for the work you describe. A clear brief gets you comparable prices and fewer surprises. Fill in each line:

• Product: name, one sentence on what it does, link to download or open it
• What to show: the two or three features or moments that matter most, and anything still in beta
• Platform and format: YouTube, TikTok, Instagram or Facebook; vertical or horizontal; rough length
• Audience: who your users are, and any minimum follower count
• Deadline: when the video goes live, and how many revision rounds are included
• Ad usage: whether you may run the clip as a paid ad, for how long — this usually costs extra
• Budget: a fixed fee per video, and when and how you pay it
• Honesty: the creator gives their own opinion; the fee does not depend on a positive verdict
• Disclosure: the creator says the video is paid in the video itself and turns on the platform's paid promotion label

5. Disclosure rules both sides must follow

Paying a creator for an honest review video is allowed, as long as viewers can tell it is paid. In the US the FTC holds you, the developer, responsible for this too, not only the creator; UK and EU consumer law also ban fake reviews and paid ones that hide the payment. This is a summary, not legal advice.

• FTC (US): a payment or free product must be disclosed clearly. For video, the FTC says the disclosure belongs in the video itself, not just in the description, and that a platform's built-in label may not be enough on its own
• YouTube: tick the paid promotion box in the video details, which adds a disclosure label at the start of the video
• TikTok: turn on the "Disclose commercial content" setting for any paid post about your product
• Instagram and Facebook: use the paid partnership label and tag your brand account, which Meta's branded content rules require for paid posts
• Everywhere: the creator must have really used your product, and the review must be their honest opinion

Never make the pay depend on a positive verdict, even if the video is disclosed. The FTC calls paying only for positive reviews deceptive. Ask for honest coverage and accept a mixed review.

6. What you can't pay for

A paid video on a creator's channel is not the same as a rating in a store. These are against store rules or the law, whoever sells them:

• Ratings or written reviews on the App Store, Google Play or Steam — Apple and Google Play ban paid or incentivised ratings, and Steam bans asking for reviews in exchange for money or rewards
• Reviews from people who never used the product, or reviews written for them
• Likes, follows, installs or views bought to look popular
• Asking or paying anyone to remove an honest negative review
• A video that hides that it was paid

Reviewder's terms ban all of these on the board, and every job post and application points to those rules.

7. Questions people ask

8. Sources

Every page below was read on 17 October 2026.

1. FTC — Disclosures 101 for Social Media Influencers
2. FTC Endorsement Guides, 16 CFR Part 255
3. FTC Rule on Consumer Reviews and Testimonials, 16 CFR Part 465
4. YouTube Help — Add paid product placements, sponsorships and endorsements
5. TikTok — Branded Content Policy
6. TikTok — How to turn on the commercial content disclosure setting
7. Instagram Help — Paid partnership label
8. Meta — Branded content policies
9. Apple — App Store Review Guidelines
10. Google Play — Ratings, Reviews and Installs policy
11. Steamworks — User Reviews
12. Collabstr — Pricing
13. Collabstr — FAQ
14. Billo — How Billo pricing works
15. JoinBrands — Pricing
16. Fiverr Help — Service fees for buyers
17. Upwork Help — Client marketplace fee
18. Keymailer — Pricing
19. Lurkit — Pricing
20. Terminals — FAQ
21. Terminals — Launch packages
22. Lurkit Help — What are Quests?