What a creator review costs in Thailand in 2026: TikTok, Instagram, YouTube, Facebook

Last updated 27 September 2026

Review prices you find online can differ several times over, because most of them are agency rate cards. This page puts the Thai rate cards of 2025–2026 next to the prices creators actually set for themselves, so developers and creators can both price a review without guessing. Every figure is sourced at the foot of the page.

First review job? How to tell a real one from a scam

1. The short version

A good price is one where both sides know what it includes

Nano accounts (1,000–10,000 followers): most rate cards say ฿1,000–5,000 a post or clip
Micro accounts (10,000–100,000 followers): around ฿5,000–25,000
Creators who set their own price on Fastwork mostly start at ฿1,000–1,500 for a TikTok clip — far below the rate cards
Ad usage rights, rush delivery and extra revisions can move a price by 20–100%

Read an agency rate card as a ceiling, not a floor. New creators usually charge less, and small developers usually pay less.

2. Rates by platform and follower count

This is the range most Thai agency rate cards agree on — not an average. Figures far out of line with the rest, such as rates that look converted from US dollars, were left out.

Price per post or clip (Thai baht)

Account size	TikTok	Instagram	Facebook	YouTube dedicated
Nano 1K–10K	1,500–5,000	1,000–5,000	1,000–5,000	1,500–10,000
Micro 10K–100K	5,000–20,000	5,000–25,000	5,000–25,000	5,000–50,000
Mid 100K–500K	20,000–100,000	45,000–80,000	30,000–80,000	50,000–100,000
Macro 500K–1M	60,000–300,000	80,000–250,000	80,000–150,000	150,000–250,000
Mega 1M+	150,000+	150,000+	100,000–300,000	300,000+

Sources draw the tiers differently; some have no mid tier and start macro at 100,000 followers
There is less YouTube data than for other platforms; from mid-tier up it comes from two rate cards with near-identical figures
Instagram Reels usually cost 20–40% more than a static post
A mention inside a YouTube video costs roughly a third to a half of a dedicated video

3. What creators actually charge

Rate cards are written by agencies selling to brands. The prices below are what creators list themselves on Fastwork, and they are clearly lower.

Starting prices on Fastwork (checked 27 Sep 2026)

Work	Starting price (฿)
TikTok review clip (about 38 listings)	1,000–3,900, mostly 1,000–1,500
YouTube video or Short covering apps and websites	From 1,000
IT and app review	From 1,500
Written review of IT, apps and games	From 3,000
Post on an app and game Facebook page, about 190K followers	5,000 a post

One example from Pantip in 2022: a travel TikToker quoted ฿1,500–3,000 a clip and the brand stopped replying. What small developers really pay tends to sit at the bottom of the table.

4. What moves the price

Terms to settle before talking price

Term	Effect on price
The developer reuses the clip or runs it as an ad	+20–100%
An ad code to boost the creator's own post (Spark Ads)	Some charge extra; nano and micro often don't
No competing brands for a while	Extra, by agreement
More than 1–2 rounds of revisions	Extra per round
Rush delivery within 24–48 hours	+20–50%
A 1–3 minute TikTok instead of 15–60 seconds	About double
Several posts booked as a package	−10–20%

An agreed price should say what it includes. If the developer wants to run the clip as an ad or post it on their own channel, agree on that — and for how long — before work starts.

5. How app, website and game reviews differ

No Thai agency publishes rates for app, website or game reviews specifically; the Fastwork prices above are the only figures there are. So this section is advice from the nature of the work, not survey data.

The creator has to install the app and really use it for a day or two before recording — it is not an unboxing
Screen recording, cutting out loading screens and zooming in on the important parts takes more editing than a product clip
A game has to be played until it gets good before there is a scene worth showing
So a developer should budget in the upper half of the range for the account size, and say in the brief exactly which features to show

On Reviewder, a poster picks a rough budget size per review: XS (฿100–500), S (฿500–2,000), M (฿2,000–5,000) or L (฿5,000–15,000). These are only suggestions; any price is allowed.

6. Setting a budget or a rate

If you are hiring

Pick the platform your users are on first, then the account size
On a small budget, several nano creators usually give you more varied clips than one big account
Use the table in section 2 and budget in its upper half, since app and game reviews take more preparation
Write the terms from section 4 into the job itself, so creators quote for the work you actually want

If you are a creator

Price your first jobs at the bottom of your account size's range, to build work the next developer can see
Say exactly what the price includes: how many clips, how many revisions, and whether it may be run as an ad
If a developer asks for usage rights or a rush job, charge more along the lines of section 4
Raise your rate once several developers have confirmed your work

7. Payment, deposits and tax

Large companies usually pay after delivery, on their invoice cycle, sometimes with credit terms of several weeks
Some jobs pay a 30–50% deposit before work starts; a Thai digital-marketing blog wrote in 2022 that about 15–20% of the influencers it had worked with wanted full payment before posting
A company paying you usually withholds some tax and gives you a withholding-tax certificate (50 ทวิ); agree whether the price you discussed is before or after it
A creator earning over ฿1.8 million a year must register for VAT

On Reviewder, every applicant card carries a copyable draft of preliminary terms — scope, fee, delivery date and payment. Send it and ask the other side to reply "Agreed" before work starts.

8. Questions people ask

How much does it cost to hire a TikToker for a review in Thailand?

Thai agency rate cards for 2025–2026 mostly say ฿1,500–5,000 a clip for accounts with 1,000–10,000 followers and ฿5,000–20,000 for 10,000–100,000. Creators who set their own price on Fastwork mostly start at ฿1,000–1,500.

How much do nano influencers charge?

Nano influencers (1,000–10,000 followers) charge around ฿1,000–5,000 a post on Instagram and Facebook and ฿1,500–5,000 a clip on TikTok, according to most rate cards. Beginners often charge less.

Is an app or game review more expensive than a product review?

No Thai agency publishes app or game rates specifically. On Fastwork they start at around ฿1,000–1,500, but app and game reviews take more preparation — installing, really using and screen-recording — so a developer should budget in the upper half of the range.

Do I have to pay a deposit?

There is no single standard. Large companies usually pay after delivery on their invoice cycle; some creators ask for 30–50% up front or the full amount before posting. Agree on it in writing before work starts.

Does Reviewder take a commission?

No. Reviewder takes no cut of the fee. Posting is free up to 5 jobs a day, creators name their own price, and the developer and the creator agree and pay each other directly.

Sources

Collected and checked on 27 September 2026. If a figure has changed, tell us at contact@tobulab.com.